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Sony A7 IV Mirrorless Camera with 28-70mm Lens

Original price was: ₱159,999.00.Current price is: ₱149,999.00.

Short Description
Key Features
  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3″ 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Focus Breathing Compensation
  • 5-Axis SteadyShot Image Stabilization
  • Creative Looks and Soft Skin Effect
  • FE 28-70mm f/3.5-5.6 OSS Lens
Detailed Description

Standards redefined.
For a new generation of creators.

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.

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Basic has never been this good

Prepare to be inspired. The α7 IV’s true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.

A brand-new imaging experience

Flagship-quality still and movie imaging

Share the moment as it happens

Photo of the Exmor R CMOS image sensor

Newly developed 33‑MP1 full-frame back-illuminated CMOS image sensor

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV’s new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction.
Photo of the BIONZ XR image-processing engine

Flagship-level image processing with BIONZ XR™

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and color reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

Reliable autofocus, impressive speed

A photo of a person engaging in a fast-moving sport, superimposed with AF points covering almost the entire image area

Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy, and tracking performance. With Sony’s 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 7591 phase-detection AF points.
Ten continuous-shot images of a person engaging in a fast-moving sports activity

10-frames-per-second2 continuous shooting with fast buffer release

Both the mechanical and electronic shutters allow you to shoot more than 800 frames 3& at up to 10 fps2 with AF/AE tracking, thanks to the α7 IV’s high-capacity buffer memory, speedy BIONZ XR processor, and improved memory card writing speed.
A photo illustrating the use of Real-time Tracking, with an AF frame showing focus on a fast-moving subject

Sony’s smart AI-based Real-time Tracking4 and Real-time Eye AF

Sony’s unique subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal, or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.
A photo illustrating the use of Real-time Eye AF, with an AF frame showing focus on the subject's eye

Improved Real-time Eye AF

Keeping the targeted eye in focus so you can concentrate on composition

The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.
A photo illustrating the use of Real-time Eye AF for animals, with focus on the subject dog's eye

Pet photos made easy

Fast, accurate focus for difficult animal shots5

By setting the camera’s subject detection type to “Animal” in advance, you can automatically detect and track an animal’s eyes4, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal’s face is upside down.
https://youtu.be/bKmgNj-OHBI

Real-time Eye AF for birds5

Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to “bird”. The camera’s astonishing speed and precision allow automatic tracking of a specific bird5, whether it’s perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

Movie imagery, moving ever forward

A portrait of a woman shot in high resolution at 4K 60p

4K 60p1 movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p1 with full pixel readout and without binning, taking advantage of the α7 IV’s brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.
An illustration showing how 7K oversampling is used to generate 4K movies

7K2 oversampling for beautifully expressive, richly detailed images

When recording 4K3 movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K3. Select the mode that best suits your purpose, and let the camera deliver.
A portrait of a woman showing the beautiful color reproduction of 10-bit 4:2:2 recording

Next-level image quality with 10-bit 4:2:2 recording

Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 color sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing, and compositing.
Left: an Illustration of HEVC/H.265, dividing complex part of the clip into finer segments to process data; Right: an Illustration of AVC/H.264, equally dividing the entire video imagery to process data

All-Intra encoding supported in addition to Long GOP

All-Intra4 recording encodes every frame independently, at bitrates of up to 600Mbps5, capturing complex motion more accurately and allowing more efficient editing workflows.

[1] All-Intra (All-I)  [2] Long GOP  [3] Group of Pictures

Left: an Illustration of HEVC/H.265, dividing complex part of the clip into finer segments to process data; Right: an Illustration of AVC/H.264, equally dividing the entire video imagery to process data

Superior quality and smaller file sizes with XAVC HS6

The XAVC HS6 recording format uses HEVC/H.265 encoding to achieve twice the compression efficiency of AVC/H.264 encoding, for superior image quality and smaller, space-saving file sizes.
https://youtu.be/YFO7wG4UnpE

Choose your look, for more expressive movies

Support for S-Cinetone™, Creative Look and S-Log3

The S-Cinetone color matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera’s full dynamic range (15+ stops7) for smoother post-production workflows.

New Breathing Compensation8

The α7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation, exclusively for Sony’s E-mount lenses. By minimizing the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results—for new creative possibilities from a diverse range of Sony’s E-mount lenses.
https://youtu.be/U5NQbFbGXm0

Focus Map to visualize depth of field

Answering a request from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field when you’re shooting9. In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.
Photo of a movie creator using the AF Assist feature

AF Assist10 supports focus transitions when using AF

Inherited from the Cinema Line FX6, the AF Assist function smoothly switches between auto and manual focus. Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops.
A photo where autofocus is used to accurately focus on the main subject

Focus fine-tuning for true creative freedom

Fine-tuned focus features, also used in higher-end models like the α1 and the α7S III, enable creative movie options like rack focus, quick switches of AF target, and highly customizable subject tracking sensitivity.

High-performance ‘Active Mode’ image stabilization

Reliable support for handheld movie shooting

Active Mode11 stabilisation for movie shooting is built on the camera’s highly accurate stabilisation unit, gyro sensors and sophisticated algorithms. It precisely detects the required amount of compensation and applies stabilisation, providing stable 4K movie shooting12 without compromising the α7 IV’s compact size and mobility.

Advantages of Sony’s lenses for video shooting

Learn the four unique advantages of using Sony’s E-mount lens for video shooting. The combination of Sony’s lenses and cameras will enhance your video creation experience.
An illustration showing how movie files shot with the camera are loaded into Catalyst Browser or Catalyst Prepare

Beautiful imagery with better image stabilization

Because the α7 IV records gyro and lens data as metadata, you can use Catalyst Browse/Prepare software1314 to further smooth camera shake and make adjustments to image stabilization, even after shooting.
Photo of the camera with a separately sold shotgun microphone attached

Digital audio interface for excellent sound quality

The Multi Interface (MI) Shoe enables cable-less connection, directly transferring the digital audio signal for high-quality sound without degradation, while also supplying power and eliminating concerns about mic batteries.
A close-up of the camera's internal microphone

Integrated microphone wind noise reduction

Using newly developed signal-processing technology, when wind-noise reduction15 is set to “Auto” and wind noise is detected, the noise will be greatly reduced without affecting other sounds.

A new era of image communication

Instantly turn your α7 IV into a web camera

All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There’s no need for complicated advance setup, just connect the camera to a computer or smartphone via USB1, select “Live Stream (USB Streaming),” and you’re set.

Photo of a creator live-streaming in 4K

4K2 / Full HD Live

The α7 IV supports UVC (USB Video Class) / UAC (USB Audio Class) standards that are usually included in USB cameras, so there’s no need to prepare dedicated software in advance. Just connect via USB and get ready to go live at up to 4K resolution3.
Photo of a person attaching a USB cable to the camera

Quick and easy setup for live streaming

The α7 IV makes live streaming easy. When you connect to a computer via USB, the USB function selection menu will pop up on the camera display. Simply select “Live Stream (USB Streaming)” and you’ll switch to that mode immediately, without needing any advance setup.
Photo of a complete lineup of lenses from Sony

Changeable lenses expand your expressive options during live streaming

With more than 60 Sony original E-mount lenses, from wide to telephoto focal lengths, plus premium and specialist creative lenses, there are near-limitless expressive choices for your streaming or sharing.
Comparison photos with Soft Skin Effect turned off (left side) and on ("Mid" setting, right side)

Soft Skin Effect

The α7 IV’s built-in Soft Skin Effect makes skin look bright and beautiful, softening wrinkles, blemishes and dull-looking areas while adding emphasis to the eyes and mouth. This feature is available for still shots, movies and live streaming.

Share your still images and movies immediately

The α7 IV is designed to make sharing easy, so you can share your fresh images, and your vision, with the world immediately.

Photo of a person using the Imaging Edge Mobile app on a smartphone

Additional features available with Imaging Edge Mobile™

Sharing and connectivity with Sony’s Imaging Edge Mobile app4 is now even easier and more powerful. Quickly configure camera Wi-Fi settings using the low-power Bluetooth® connection, and enjoy greater control over automatic image transfers.
The menu display for selecting between 5‑GHz and 2.4‑GHz settings

5‑GHz5 Wi-Fi

Wireless LAN functionality is available, with a 5‑GHz5 band in addition to the conventional 2.4‑GHz band (IEEE 802.11a/b/g/n/ac standards are supported). The benefits of 5‑GHz5 communication include faster data transfer.
The menu display for FTP transfer settings

Background FTP file transfer

This feature lets you transfer still-image and movie files to a specified remote FTP server via wireless LAN, high-speed wired LAN (via a compatible USB-Ethernet adapter cable to the camera’s USB Type C® port), or a USB-tethered smartphone.

Improvements in selection and editing workflow

The α7 IV incorporates a number of individual improvements to image selection and editing, adding up to smoother overall workflow that allows large amounts of data to be efficiently managed.

The LCD in playback mode, showing scenes clearly divided by Divider Frames

Create Divider Frames67 for faster access and selection

Still-image Divider Frames67 can be inserted between images8 in order to quickly locate desired scenes; a black background with a gray arrow indicates a new scene or section.
The display showing playback of a movie clip that uses essence marks

Adding movie markers (essence marks)

Two types of shot marks, used as “essence marks” or flags, can be easily added to recorded movie footage to mark favorite takes or scenes, and the main dial can be used to quickly navigate from one mark to the next during playback.
The menu display for selection of images to be transferred

Numerous choices in selecting files to be transferred

Files can be selected to be transferred according to criteria such as rating, shot marks, protection status, or file format. Single files can be transferred manually with a custom button.

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