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Realizing that there was no shop in Cebu City dedicated to providing cameras and photography accessories, The founder decided to establish one of his own. He wanted an avenue for people to converge and discuss about different types of cameras available in the market given that people have different levels of interest and purpose for owning a camera. Providing a means for camera buffs to share their experiences as well as widen their knowledge and skills became the footprint for forming PRG Photo Shop.


In order to fulfill the conditions for enabling camera enthusiasts to come together, PRG Photo Shop ensured the best of both physical and digital worlds. Its location is in uptown Cebu that’s conveniently accessible to vehicular and foot traffic. One can also find its presence in the World Wide Web in various sites like Facebook, Foursquare, Twitter, Instagram, Flickr, Istorya.net and many more. Utilizing the opportunities and establishing contacts around the country, PRG Photo Shop envisions itself to be part of the hub of major photography events and mainstream provider of camera equipments.


Established in the late 2007. It started as an interest in photography, which developed into an established business originally located at Baseline Center, Juana Osmeña Street, Cebu City, Philippines, has moved to Raintree Mall, General Maxilom Avenue, Cebu, Philippines. PRG Photo Shop provides a holistic customer service approach for its clients.


PRG Photo Shop carries a variety of camera brands, models, and accessories. While both professional and amateur users can find a wide array of choices, the shop specializes in DSLR equipment. DSLR cameras had become quite popular after the turn of the century as technological advancements have made it possible for cameras to have removable lenses and through-the-lens viewing which enables precise manual focusing compared to ordinary digital cameras. The differentiating factor that PRG Photo Shop has from other establishments is the personalized service and professional advice one can get from its trained employees. Purchasing a camera from PRG Photo Shop is not a means to an end. It is a beginning to getting more from your investment.

mtsigbin adventure
mtsigbin adventure
Good place to buy your photo and video needs...
Paul James
Paul James
Great store. Experienced employees. Good prices.

The heart and mind are the true lens of the camera.